Thursday 13 January 2011

As iPhone launch approaches, Verizon to end "New Every Two" program

We wrote earlier that Verizon was planning to "simplify" its device upgrade policy, and it looks like it's going to happen. Not surprisingly, the change, which includes ending the "New Every Two" program will take place prior to the launch of the Verizon iPhone, on Jan. 16, as predicted.

"New Every Two" offers Verizon subscribers a credit of $30 to $100 toward a new phone every two years. New subscribers will no longer be offered a credit if they sign up for Verizon after Jan. 16 (like new-to-Verizon iPhone buyers will), but current subscribers will still get a "New Every Two" credit after that date. That, however, will be the end of it for current subscribers.

Also as predicted, the carrier will be ending its early upgrade program. Customers who were previously eligible for discounted pricing as early as 13 months into a two-year contract will now have to wait 20 months to get a new phone at the subsidized price instead of full retail.

There's no question why these changes are being made well ahead of the iPhone 4 launch on Verizon's network: profits. So Verizon customers win, with the iPhone, but lose with these changes. Hello, iPhone, so long "New Every Two."