Monday 17 January 2011

Kindle Lending Club becomes an matchmaker for e-book lenders, borrowers

It took a while (about three years), but late last year, Amazon.com finally added the ability to lend titles via its Kindle service. And just like that, a start-up called the Kindle Lending Club launched in public beta on Friday, aiming to help "match borrowers with lenders."

In addition to offering their own books for loan, members can make "borrow requests" for books they would like to read, as well. The Kindle Lending Club already seen 786 users join, listing nearly 2,000 Kindle e-books to loan. Meanwhile, 669 borrow requests have been made, and 286 e-books have been loaned.

Both lending and borrowing is free. The site is merely a matchmaker. Nothing changes in terms of the lending rules: an e-book can only be loaned once; the loan lasts for 14 days, and an original users can't read the title while it is" on loan." Finally, not all Kindle books can be loaned: a publisher decides whether or not a given title can be loaned.

The Kindle Lending Club was founded by Catherine MacDonald, who first set up a Facebook group for lending. After realizing the group wasn't scalable, she decided to start the site. Since borrowing and lending are free, monetization will take place, at least for now, through the Amazon ads that appear on her site: she is an Amazon Affiliate.

Just a warning; don't get frustrated: the site is definitely in beta, and is somewhat fragile right now. It returned four service misconfiguration errors (on different pages, and on pages that worked at other times) in the brief time we visited.