The deal was for a $20 Amazon.com gift card for $10. The deal went viral, and easily topped the 2010 deal between Living Social's big rival, Groupon, and The Gap, which ended up with $11 million worth of Groupons sold. At 1.3 million and $10 apiece, that amounts to $13 million, though it is unclear just how much of that Living Social gets to keep.
Early in the day, it was said multiple buys were possible, but then the "fine print" was changed to prevent that. Additionally, some early buyers said they could use Deal Bucks for the purchase, but that was also changed later in the day.
In early December, Living Social received a $175 million investment from Amazon.com, which is where this daily deal obviously came from. Meanwhile, rival Groupon recently turned down a $6 billion acquisition offer from Google, and has been speaking to bankers about a possible IPO, some say in the Spring, and possibly valued at $15 billion.
You can still see the deal, although it's obviously expired, at the original location here. It's possible all the sales will not stand if Living Social decides to revoke the buys for some who purchased multiple gift cards.
