Both of those seem to point to how up-and-comers can utilize Microsoft products to advance themselves. That seems to be the idea between the two ads set to air on the Golden Globe Awards telecasts.
The ads portray upcoming actors during an "actual audition." At the end, both Windows Phone and Bing "pre-congratulates" the "Golden Globe Winners of Tomorrow."
For some reason, this all reminds us a lot of the "Laptop Hunters ads," in which the first "Hunter" was actually an actress.
As both Windows Phone and Bing continue to struggle against their rivals (Android / iPhone and Google), what we'd really like to see instead of these ads, is a reason for why we should use Windows Phone and Bing. It seems the message is "to help achieve your dreams," but I'm still unclear on how using Microsoft products will do that.
Watch the videos below.
